National Repository of Grey Literature 8 records found  Search took 0.01 seconds. 
Vliv nadnárodních korporací na udržitelný rozvoj společnosti
Mužíková, Petra
This bachelor thesis is focused on the activities of multinational companies Procter & Gamble Co., and Unilever and their influence on the sustainable development. The first part of the thesis deals with the characteristics and the definitions of basic concepts that are important for understanding of this work. Some of these concepts are: sustainable development, social responsibility and multinational corporations. The second part focuses on the description of both corporations, their activities, their social responsibility and the presentation of criticism. Finally there is evaluation of positive and negative effects of both companies.
AXE Brand Communication Strategy in the Czech Republic
Vácha, Pavel ; Postler, Milan (advisor) ; Kociánová, Iva (referee)
The objective of my master thesis is to analyze the existing AXE Brand Communication Strategy on the Czech market, eventually propose a new alternative strategy and outline what direction could the brand and its whole communication be directed to the future.
Logistics in Unilever
Sahánek, Radovan ; Cimler, Petr (advisor) ; Koubalíková, Jitka (referee)
This bachelor this discusses the logistics at Unilever. A considerable attention is paid to logistics as a part of the strategic decision making of the company. To evaluate the effectiveness of logistics integration to the strategy of the company, the theoretical concepts from both areas are explained and combined. Subsequently they are applied to the company. Part of the work is an analysis of the decision to centralize European logistics processes to Hub Katowice.
New Trends of CSR Strategies and the Implementation into the Local Strategy of a Chosen Company Including Possibilities of its Communication
Nováková, Kateřina ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis covers topic of actual trends in CSR strategies of the multinationals, especially of the global company Unilever. It presents drivers and bariers to the implementation of the CSR strategies. The goal of this paper is to understand new trends of the corporate social responsibility and sustainablity using the analysis of current TNC strategies. The thesis is divided into the two parts, theoretical based on the literature reading and practical based on PEST analysis, SWOT analysis, survey and the content analysis in order to prove or disprove specified hypotheses.
Transparency of activities and results of organizations
Jaša, Jakub ; Hykš, Ondřej (advisor) ; Plášková, Alena (referee)
This thesis focuses on historical development of transparency in connection to the development of international investments. Its aim is to define the basic pros and cons of providing information in a transparent way, as well as its underlying issues. The thesis also introduces organizations operating in this field and the standards they have created. It is concluded with the analysis of transparency of Československá Obchodní Banka, a.s. and Unilever Group.
Financial analysis of Unilever CR, Ltd.
Richter, Martin ; Metzlová, Hana (advisor) ; Boukal, Petr (referee)
Finanční analýza společnosti Unilever ČR, spol. s r.o. za období 2002 až 2005. Unilever ČR je česká pobočka nadnárodního koncernu produkujícího potravinářské a spotřební zboží. Metodologická část práce popisuje úlohu finanční analýzy a jednotlivé její metody a postupy. Praktická část analyzuje společnost Unilever ČR se zaměřením na celkovou hospodářskou situaci a výsledky podnikových programů a strategií.
Finanční analýza podniku Unilever ČR, spol. s r. o.
Ertelt, Marek ; Lodr, Jakub (advisor) ; Tyll, Ladislav (referee)
Práce řeší finanční situaci Unilever ČR, spol. s r.o., obsahuje vertikální a horizontální analýzy, finanční ukazatele (rentability, aktivity, likvidity, zadluženosti), zlatá pravidla financování, DuPonta, index IN01, Quick test a porovnává společnost s potravinářským průmyslem. Nakonec se snažím vyhodnotit současné postavení a prognózy na budoucnost této společnosti.

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